Brand

A New Medium Denim

A New Medium launched in 2024 as the house label of Iron Shop Provisions, the Lake Charles, Louisiana, denim and workwear shop founded by former blacksmith Josh Guillory. Its jeans are cut and sewn in the USA in small, limited runs, with core selvedge denim called “Kaisen,” after a Japanese term for improving every day. The wider range draws on military patterns and Ivy League staples.

Actual garment measurements for all 3 A New Medium models in the Fit Finder: waist through leg opening, with widths measured flat and the waist doubled.